Good property education is important when the property market is so fickle. It's a cut throat sector that is constantly under media scrutiny. For the uninitiated it can be scary, yet we all know it's a solid and safe way to generate wealth. That's where we come in. At AssetLab our goal is to turn the market on its head, demystify, simplify and educate as many people as possible so that everyone has the same chance.

That's why our focus is simple and clear; It’s all about YOU, our valued client. We exist to provide the highest level of results & experience-based, proven and safe, training and support to you in the New Zealand property market.

The big goal is to get you from A-Z. To get you over the finish line from wherever you are now, to the point of financial Security, and ultimately Financial Freedom where you can build a legacy to pass to future generations.

Our team are REAL property investors, with decades of experience through multiple market cycles, using multiple strategies, and are professionally trained coaches (they’re also really cool people without all the big egos). This means they can get you to where you want to be, because they do it themselves every day.

Our programs are perfect for you if you are starting out in property or an existing investor looking to improve or increase your portfolio and skills, and ultimately your financial results.

Here's a little 'get to know the founders' couch session in case you prefer to watch rather than read...

meet the team


Father/husband, Property Investor and educator (and Wannabe Golfer)


Professional Property Investor and Educator, Multiple Business Owner (and Secret Jedi)


National Operations Manager
(and the ACTUAL boss)


Hi, I'm Phil Thompson.

I always love the “about me” page on websites like this because they’re written in the third person …even though they’re typically written by the owner of the site.

So after Phil and Arn made several attempts to sound smarter than they really are by writing about themselves in the third person, they quickly abandoned that approach and decided to write this page like it was a letter to a friend.

Which …in many ways, it is.

So – what do you want to know?

We could go on about where we were born (we’re kiwi’s), how old we are, our (awesome) families, and what we do in our spare time, but I’m guessing that’s not the kind of stuff you’re looking for.

You’re probably wondering; “Can these guys actually help me get where I want to be financially?”

For most people, YES. For some readers though, my answer is NO.

To make sure we’re on the same page to start with, here’s why:

1. We can not help you get rich quick.

So many New Zealander’s believe that property is a path to instant riches and wealth.

I get it, that’s what seminar promoters and salespeople tell us all the time. It’s even what attracted me to Property Investment around 20 years ago.

I thought it would be easy money and I’d quickly have thousands coming in every week without having to lift a finger.

Well, it wasn’t easy money.

Arn and I have significant portfolios and do have passive income coming in every week now… but it took lots of work and perseverance to get there.

So if you’re not prepared to commit to much more effort than most people expect, we’re not the right team for you.

2. If you’re not open to learning new skills, changing some belief systems, and to building a property portfolio you’re not going to enjoy working with us.

To be clear, we don’t sell houses. But here’s why I’m telling you this

Start going down the Property Investment rabbit hole, and you’ll see all kinds of ads and articles about free seminars, how to get rich by using the new shiny software or strategy, and all kinds of hype on the “latest limited-time opportunity”.

Does some of it work?

Possibly. In the short term.  But if you rely on that, you don’t have a sustainable property business. You are usually parted with your money quickly and end up disappointed and in the same or worse place than when you started.

That is a waste of time and money. If you want to waste time and money go and see a movie. It’s more fun.

Property Investment does take work. Yes, when it’s all up and running, it can be just like you imagined: Passive income and money while you sleep.

But that takes some effort to create and it takes some time. The great news is it’s fun, it’s a brilliant learning curve, and the personal growth is substantial.

But you do need to show up and put in the effort.

3. If you’re not open to being part of an awesome community of like-minded people who support each other in our success, we're not the right fit for you...

Property Investment is a ‘team-sport’. Simply put, the best single athlete in the world would get their butt kicked by an even ‘semi-ok’ team.

There is substantial power in being part of a community of supportive people who help to pull you up rather than hold you back. The value of shared experiences, ideas, feedback, friendships, and business opportunities that come from a solid community cannot be measured (it’s a lot).

We become who we spend time with. So spending time with positive, driven, like-minded people…Is not only important, it’s ESSENTIAL!

Oh, and it makes it a LOT MORE FUN, and we’re all about having fun along the way.

You’re Still Here? Excellent.

Here's what to expect from us.

  • World-Class training on the most cutting-edge, current, relevant, and safe strategies to succeed in building wealth through property in today’s market.
  • The benefit of multiple decades of experience in buying, negotiating, financing, renovating, developing, selling, managing, (surviving), and building residential property to create substantial robust portfolios. We give you all of the information, tactics, strategies, resources, contacts, and lessons which only time and experience can build…All yours, so you can change where you are to where you want to be.
  • Professional training in a respectful environment which will challenge you at your own pace.
  • Unmatched value. We do not believe in sitting still, we are constantly training and upskilling ourselves to make ourselves better every day, this is all passed on to you. We focus on always having you blown away with the value you receive from us.
  • Support from a team who really care about your position and success and will do what it takes to help you get there.

So where to from here?

Book for an event or get in touch with us. Come and meet us and our brilliant team and see what you think.

Thanks for reading this page and we really look forward to seeing you soon!


"AssetLab are turning the Property Investment industry on it’s head, and I am thrilled to be a part of it!"

"AssetLab has absolutely changed my life. I now believe in the seemingly impossible - the security of retirement; the lifestyle I’ve always dreamed of; the freedom to focus on the things that matter in life.

What makes AssetLab stand out from every other course out there, is not the investment that you will make, but the investment that AssetLab will make in you. They are committed to investing themselves in you, the investor, and that is where the magic lies."

Michaela  //  Professional Photographer / AssetLab Client

"Genuine people with a genuine product that can benefit new and experienced investors..."

"After going along to the first-ever AssetLab Summit in 2017, the experience was enough to convince me that the concept Phil and Arn were putting together was going to be next level. It has been, and more!

Not only has the nuts and bolts property education been amazing, the unexpected add-ons has been a real bonus. I love it that they have my back and it gives me the confidence to get on with achieving my property goals. Genuine people with a genuine product that can benefit new and experienced investors"

Leigh  //  AssetLab Client

"Arn and Phil, on behalf of my children and future 
grand-children – Thank you

"I will confidently state that Assetlab has fundamentally changed my life. As a young family, we constantly hope that we’ll be in a position to provide a safe, secure and positive future for our family. That hope, has turn into a reality. With the re-wiring of mind-set, training, knowledge, support and new people I have around me, there is absolutely no reservation that I will be able to provide the future for my children, and their children I couldn’t have dreamed about.

Assetlab is not a property course. Assetlab is not a get rich quick scheme. Assetlab is not trying to fleece you into something out of fear.

Assetlab is a people business…..a movement that delivers dreams and futures for people but they just happen to do it through property.."

C Bhana  //  AssetLab Client

"We needed to improve our knowledge and networks to make our property investment journey a success"

"The programme for us can be divided up into three key areas. Learning, networking and personal development. We have had a lot of fun learning, meeting new people and growing as individuals and as a couple. The course and looking at properties together has brought us closer. The support that Arn & Phil have provided the group has been massive helping us individually on our search for property. We encourage you to consider the Assetlab programme no matter whether you are new to property investment or a more experienced investor."

Denise & Neil  //  AssetLab Clients

"This course is so much more than property..."

"Arn and Phil are amazing people! For two guys to be so successful, they are incredibly humble and genuine. They are happy to share their experiences and the lessons they've learnt. They are always approachable and happy to answer questions, no matter how dumb they seem. This course is so much more than property, it’s about yourself and getting your head in the right space. From the bottom of our hearts, thank you Arn and Phil you have changed our lives for the better!."

Saylesh  //  AssetLab Client.